What is digital marketing?
If you’re new to the world of digital marketing, it can all be a bit overwhelming. Is it called digital marketing, internet marketing or online marketing? And what are all the different types or strategies involved? Keep reading because we’ll explain everything! Firstly, what is digital marketing?
What is digital marketing?
Digital marketing is exactly that – marketing that’s done digitally or online. Like any other type of marketing, it’s a way of reaching and connecting with your customers and target audience. So, the only difference is that it’s now being done on the internet through different digital channels.
Why is digital marketing important?
The world is constantly changing and becoming more digital with increasingly more people going online every day. Digital marketing has never been more important than it currently is, especially in a post-COVID world. And the ways in which people shop, engage and consume information have changed.
Digital marketing allows you to put your brand or business at the right place at the right time online to reach your target audience. In addition to that, it can be used to create brand awareness and convince potential customers to buy your products or services. There are different types of digital marketing that can be used to achieve your specific objectives.
Types of digital marketing.
For most businesses, an effective marketing strategy will consist of a combination of the different forms of digital marketing. The digital marketing you’ll need, however, will depend entirely on your unique business needs, objectives and target audience. And before a decision can be made about that, it’s important that you understand the differences between each.
With online paid advertising, you’re purchasing ad space on the internet to bring in website traffic, create awareness and sell your products. Brands and businesses will bid against their competitors for keywords that are relevant to the products or services they offer. These ads then show up on the Google network. There are many different paid advertising options available online. The most common type is pay-per-click advertising (PPC).
Search engine optimisation (SEO).
Unlike paid advertising, search engine optimisation (SEO) is a way of getting your website to show on the search engine results pages (SERPs) organically without paying for it. SEO refers to the process of optimising your website so that your webpages appear in the top results on search engines for specific keywords. This leads to more website traffic, which could also lead to sales.
Social media marketing.
Social media marketing refers to the use of social media platforms to market your business and can be either paid or organic. Not only does it allow you to communicate with your audience, but it also makes it easier for them to reach you. You can also run paid ads on most social media platforms. This can help create brand awareness, grow your target audience and lead to new customers.
Content marketing can be any form of online marketing where content like blog posts, images, videos, infographics and even social media posts are created and used for creating awareness, driving leads or sales. For content to be used most effectively in marketing, it needs to valuable and relevant to your target audience and the information they’re looking for.
As one of the oldest forms of online marketing, email marketing has changed significantly over the years. But it remains one of the fastest and most direct ways of reaching your audience. Businesses use email to market their products, services, special offers and content. Today, however, these emails from businesses have to be much more strategic, entertaining, and engaging for it to be successful.
In-app, MMS and SMS marketing are all examples of mobile marketing. It can be any type of ad that’s marketing a business’ services or products through a mobile device, like a smartphone or tablet. With mobile marketing, you can also make use of location-based marketing to create more tailored and relevant ads to target potential customers nearby.
How do I get started with digital marketing?
As you’ve seen, there are many different forms of online marketing and with that, many ways your business can benefit from it. However, knowing how and where exactly you should start can be confusing. At Launchsite Digital, we would love to help guide you through the process and identify those first crucial steps. If you’re interested in finding out more about the digital marketing services we offer or simply have a question, feel free to get in touch with us.