Content Marketing Explained.
What is Content Marketing?
Content marketing is a digital marketing technique that makes use of interesting, valuable content to market your business, product or service to your target audience. It involves a strategic process of planning, creating and sharing content that is informative and useful to your audience with the aim of gaining their trust and loyalty.
Compared to other types of marketing, content marketing is more educational and less focused on selling the products and services. When your brand or business, however, establishes itself as credible and an authority on the relevant topics your audience is interested in, it will strengthen your relationship with your audience. And ultimately, this will result in them engaging with your brand and buying your products or services.
Types of Content Marketing?
There are many different types of content marketing that you could use as a business, depending on your specific audience. Here is a list of some of the most common forms of content:
1. Blog posts
As one of the most popular marketing techniques, blog posts can be used for a variety of reasons. Whether the aim is to educate your audience on the industry in general or on your specific products or services, blogs can be effective for building long-lasting relationships with your audience, increasing brand awareness and driving sales.
2. Social media
Another common form of content is social media content. Regardless of your preferred platform, there are many ways that content can be used on social media. Not only can you create written content for social media, but most platforms also allow you to create content like images or videos to share with your audience. This provides you with even more opportunities to engage and connect with them.
3. Paid advertising
Paid ads can also be considered a form of content marketing as a single ad can include different types of content. Apart from obviously driving traffic to the product pages on your website, ads can also be used specifically for content marketing purposes by driving traffic to the valuable content on your website instead.
Infographics can be a great marketing technique as it combines written with visual content to educate your audience in a simple, yet interesting and creative way. Some people prefer visual aspects like graphs and charts over having to read a lengthy blog post, especially for topics that seem more complex.
Video content is becoming increasingly more popular and people tend to find it more memorable and engaging. Marketing through video content can be an effective way of strengthening the relationship with your audience, convincing them to convert and in turn, improving your return on investment (ROI). Video content can also be shared on social media and other channels.
Along with video, another content marketing technique that’s becoming more common is podcasts. Podcasts allow you to reach a whole new audience and increase brand awareness. Because of its convenience, it allows you to provide valuable information and promote your brand to your audience whether they’re on the move or relaxing at home.
7. Email newsletters
With newsletters, you have the advantage of already having your audience’s interest considering that they signed up to get emails from you. Therefore, email newsletters are great for maintaining and strengthening this relationship between you and your customers. By continuing to provide both valuable content and promotional content about your services, email newsletters can help drive sales.
8. Guides and e-books
A guide or an e-book is one of the more time-consuming forms of content marketing. However, there are some amazing benefits to it if you can provide an easy, useful guide on one of your services or a topic in your industry. It’s possible that the reader might learn everything they need to from your e-book and not need your service after. But even then, you would’ve successfully established yourself as an authority and have their loyalty.
our content marketing services.
Depending on your business’ specific content needs, our content marketing services can include creating content for websites, blogs, social media, Google advertising and email newsletters.