our digital marketing blog..

The digital world is always changing. Our Digital Marketing blog will ensure you stay up-to-date with everything new in the digital space.

“The only thing worse than being talked about is not being talked about.”

– Oscar Wilde

our digital marketing blog..

“The only thing worse than being talked about is not being talked about.”

– Oscar Wilde

What is SEO

by Launchsite Digital | Nov 18, 2020 | Search Engine Optimisation

Search Engine Optimisation (SEO) is crucial to digital marketing, considering how many people use search engines to find information about brands, products and services. The SEO of a website can also impact other digital marketing efforts. This is why SEO is currently...

who is launchsite digital?

by Launchsite Digital | Nov 18, 2020 | Digital Marketing

Launchsite Digital is a web development and digital marketing agency in Cape Town. As a digital marketing agency, we have worked with a variety of different brands and businesses in South Africa, as well as internationally, and have expertise in a range of digital...

What is digital marketing?

by Launchsite Digital | Nov 18, 2020 | Digital Marketing

If you’re new to the world of digital marketing, it can all be a bit overwhelming. Is it called digital marketing, internet marketing or online marketing? And what are all the different types or strategies involved? Keep reading because we’ll explain everything!...

Welcome to our blog

by Launchsite Digital | Nov 18, 2020 | Digital Marketing

The digital world is always changing with new algorithms, tools and updates appearing every day. Although this can make it more difficult to stay in the loop with what’s new, it’s important that you do. Especially if you’re an entrepreneur, a business owner or if you...

Next Entries »

Google Advertising Explained

by Launchsite Digital | July 12, 2021 | Google Advertising | 2 Comments

There are about 3.5 billion searches on Google every day. Some of those searches are for the products and services your business sells. In other words, you are missing out on customers if you are not yet using Google Advertising as part of your digital marketing....

How to market your business on social media

by Launchsite Digital | June 8, 2021 | Social Media Marketing | 1 Comment

Social media is important for the success of any business’ digital marketing strategy. Regardless of this, brands are not using this tool to its full potential. Although 'likes', 'followers' and 'shares' are important, the credibility of a brand is distinguished by...

SEM vs SEO: Which is more important for your business?

by Launchsite Digital | April 26, 2021 | Digital Marketing, Google Advertising, Search Engine Optimisation | 1 Comment

A question we often get from our digital marketing clients is about SEM vs SEO and which of these would benefit their business more. In order to make that decision, you would have to consider the pros and cons of both. You would also need to look at how these relate...

Do you know who owns the digital accounts for your business?

by Launchsite Digital | March 23, 2021 | Digital Marketing | 1 Comment

As a digital marketing agency with clients from many industries, we’ve noticed that this seems to be an issue that’s becoming increasingly more common for businesses. More often than not, we find that a lot of our new clients seem to have no idea who actually ‘owns’...

Google My Business – Why your business is not showing up on Google

by Launchsite Digital | March 15, 2021 | Search Engine Optimisation | 0 Comments

Google Maps is one of the main ways that potential customers can find your local business. If your business is not showing up on Google Maps or Google Search, you could be missing out on customers and sales. In this blog post, we will help you identify the reasons why...

What is Paid Advertising?

by Launchsite Digital | March 4, 2021 | Google Advertising, Social Media Marketing | 2 Comments

Online paid advertising is an incredibly effective and necessary advertising method today. If your business is not yet utilising paid advertising as part of your digital marketing strategy, you are losing traffic and leads to your competitors. So, what is paid...

Social Media Marketing Made Easy

by Launchsite Digital | January 14, 2021 | Social Media Marketing | 0 Comments

Social media marketing is a powerful way for businesses to reach prospects and customers today. Most of your potential customers are already engaging with your competitors on social media. In other words, if you’re not using social media to speak directly to your...

Benefits of SEO

by Launchsite Digital | January 14, 2021 | Search Engine Optimisation | 1 Comment

Whether you’re an established business or you simply have a website for fun, there are numerous benefits of SEO that can help you increase awareness, reach more people or drive sales. Although there are a lot more than ten, here are the Top 10 benefits of SEO for any...

Advantages of content marketing

by Launchsite Digital | January 14, 2021 | Content Marketing | 1 Comment

Regardless of whether you’re B2B or B2C, there are many advantages of content marketing that your business could benefit from. Content marketing is an essential part of any digital marketing strategy today. This is mainly because of how effective it is in attracting...

content marketing explained.

by Launchsite Digital | November 18, 2020 | Content Marketing | 0 Comments

Good content is key and an important part of almost all forms of digital marketing. For any type of marketing to be effective, quality content marketing should be incorporated as part of the process. So, what is content marketing and what are the types of content used...