Benefits of SEO.

Top 10 benefits of SEO

1. Increased high-quality traffic to your website

Not only does SEO improve your search engine rankings, which in turn lead to increased traffic to your website, but SEO specifically brings in high-quality traffic. This means that people who come to your website because of SEO are already actively looking for the products, services or content you’re providing. This also means that they’ll be more likely to convert into leads or sales.

2. Your website will be more user-friendly

The main aim for Google and other search engines is to ensure the best possible experience for users when searching. As a result, many of the ranking factors for SEO is based on user experience and usability. Therefore, by optimising your website for search engines, you’ll also be improving it and making it easier for users to navigate.

3. SEO results in more clicks than PPC

Even though pay-per-click (PPC) ads get shown above organic results, studies have shown that more than 70% of all searches result in clicks on organic results on the first page. Why this is the case, however, is unknown. One can only assume that users prefer to visit the webpages that search engines identify as the best, instead of the ones advertisers are paying for.

4. It’s cost-effective

Because search engines’ organic rankings are entirely dependent on what the algorithm views as the best possible result for a query, it means you won’t need to pay for the position as you do with an ad. If you have a webpage with relevant content that search engines view as valuable, it can continue to bring in traffic for a long time thereafter. Also, due to the fact that SEO targets people actively looking for your products or services, the incoming traffic will be more qualified.

5. SEO reduces your paid advertising costs

In addition to being cheaper than paid advertising in general, SEO can in fact also lower your other advertising costs. With good SEO in place, your website can rank high enough on the SERPs for your target keywords. This means you might not need to run as many PPC campaigns anymore and can spend the money elsewhere.

6. Improved ROI

If you have a well-planned SEO strategy, you will almost be guaranteed a high ROI. Research has indicated that on average, SEO leads have a close rate of nearly 15%. This is even more impressive considering that the close rate for more traditional marketing methods are only 1.7%. With SEO, you are also able to track and quantify all your results like traffic, conversions and search engine rankings. This makes it easier to determine your actual ROI.

7. Brand awareness

Apart from getting more clicks through SEO, more people will also become aware of your website as it appears in the search engine results. Ultimately, if your website continues to show up for certain keywords and topics, they’ll become more familiar and trusting of your business or brand. The more your webpages rank in the higher positions on the SERPs, the more opportunities there are for people to see your brand and engage with your content.

8. SEO improves your local marketing

Regardless of whether you’re an online or offline business, SEO can still benefit you significantly. Increasingly more people are using their smartphones to search for local businesses near them. In addition, a recent study has shown that on average, about 80% of local searches end up converting. This alone should be enough reason to invest in SEO to improve your local marketing for your business.

9. People trust search engine results

Another benefit of SEO that often goes unnoticed is the level of credibility it can give to your business. People have trust in Google and other search engines to show them the safest, most valuable websites for what they’re looking for. So, if your website shows up on the first page, people almost automatically view your brand as trustworthy and authoritative.

10. SEO is longer lasting

SEO can be quite a time-consuming process and requires a lot of work before results can be seen. However, when you do get results, they are usually much longer lasting compared to other marketing efforts. If you’ve managed to land one of the top positions on the SERPs, you won’t easily lose it again if you continue to keep improving your SEO.

So, if these 10 benefits of SEO have convinced you to start investing in your own website’s SEO or you want more information on how it can be beneficial to your specific business, get in touch with us. And if you’re still asking, ‘what is SEO?’ or you’re not sure how it works, have a look at our blog post explaining exactly that.