News 24

News when you need it

brand overview

News24 have launched a new app, News24 Edge App. This app focuses on bringing you the news you need to know but more importantly bringing you the news you want to know in one simple place.

Brief

Our mandate was to create awareness as well as drive app downloads.

Brief

Our mandate was to create awareness as well as drive app downloads.

How We Did It

Our primary focus was to use Universal App Campaigns by Google. This campaign type allows one to target a number of placements across the Google suite. Google Search Ads, Google Display Ads as well as YouTube.

We also made use of standard Google Search Ads for both Android and IOS devices to drive further downloads.

How We Did It

Our primary focus was to use Universal App Campaigns by Google. This campaign type allows one to target a number of placements across the Google suite. Google Search Ads, Google Display Ads as well as YouTube.

We also made use of standard Google Search Ads for both Android and IOS devices to drive further downloads.

Results

000

Increase App downloads by

000

Reach

000

Views