Liebe Nutrition

Join thousands of Smart People living healthier with SAFE Liebe dogs.

brand overview

Liebe Nutrition sells smart dog food which is fortified by the healing power of aloe.

Brief

Our mandate was to generate sales of their products online through takealot.com.

Brief

Our mandate was to generate sales of their products online through takealot.com.

How We Did It

Using granular targeting on Facebook, we were able to locate dog owners in South Africa based on their interests and product-related topics that were relevant to the campaign. We then remarketed to consumers who had visited the brand’s website and showed an interest but not yet converted into a sale.

Finally, we created a lookalike audience of prospective customers based on the audience that had already shown an interest in Liebe Nutrition’s products. This allowed us to speak to a larger audience and widen the overall reach of the campaign without losing any relevance.

How We Did It

Using granular targeting on Facebook, we were able to locate dog owners in South Africa based on their interests and product-related topics that were relevant to the campaign. We then remarketed to consumers who had visited the brand’s website and showed an interest but not yet converted into a sale.

Finally, we created a lookalike audience of prospective customers based on the audience that had already shown an interest in Liebe Nutrition’s products. This allowed us to speak to a larger audience and widen the overall reach of the campaign without losing any relevance.

Results

000

Increase in sales

000

Decrease in cost per sale

000

Reach